The streaming app Netflix has announced that it is going to make its streaming services free for two days, December 5th and 6th in India. Meaning that the users can view any show or series for free without having to enter their card details or getting a subscription. They announced in October about the Streamfest which will go live on December 5th until December 6th. The users just have to enter their names, email address and a password to avail the benefit. This will allow them to watch any movies, web shows or documentaries which the app provides, according to their choice.
While making the announcement, Netflix COO Greg Peters said that “An idea we’re excited about – and we’ll see how it goes, we think that giving everyone in the country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have. Really creating an event, and hopefully, get a bunch of those folks to sign up.”
The users will be able to stream on the Netflix app on any of their devices, from their smart TV, gaming console, iOS, and Android apps and on their PC and their streaming quality would remain Standard Definition (SD).
Earlier in this year, they stopped offering a 30-day free trial in India and very soon followed the same suit in all the other markets. Being one of the most popular apps in India, it faces a lot of competition from Amazon Prime, Disney Hotstar, Zee5, Voot, ALT Balaji and many more. In order to attract more customers in the Indian market, they introduced low-cost plans starting at Rs199 which gives the subscribers access to the Netflix app only on their mobile phones.
While talking about their plans for India, Peters told to the analysts that “We have been working really hard to try and make our offering in India more competitive, more attractive to members and members-to-be, and there’s a bunch of different product features we’ve been doing, partnerships and payments integrations”.